Posts Tagged ‘Attraction Marketing’

MLM MARKETING IS HOT

If you do a Google search on “MLM Marketing” you will get 336,000 results as of the date of this article.  135,000 individual searches were performed on “MLM Marketing” in December 2009.  How significant do you think this topic is?  Network marketers are looking for help marketing their MLM companies.

NO ONE CARES ABOUT YOUR MLM COMPANY

No offense, but it’s true.  No one is interested in joining your company.  So, what exactly are the top earners in MLM network marketing doing?  In a nutshell, they are using attraction marketing to dominate their company leader boards.  Essentially, the concept of attraction marketing is to brand yourself as a leader and be the hunted instead of the hunter (see my review on Magnetic Sponsoring for more details).  It is the “new school” method of marketing which completely opposes the “old school” method of chasing down friends and family.

The attraction marketing formula includes self-branding through MLM internet marketing.  Here are some of the internet tools the top earners are using:

1. Social Media-Facebook, MySpace, Twitter, LinkedIn
2. YouTube
3. Craig’s List
4. Pay Per Click
5. Article Marketing

IT’S CALLED A “LEADER” BOARD FOR A REASON

There are many free resources on the internet that will teach you how to use each of these tools to generate MLM leads.  Remember the statistics in the first paragraph?  If not, go back and take another look.  How does a network marketer choose from all the resources  out there?  If you want to dominate your MLM company’s leader board, look for LEADERSHIP.  You want to work with a leader that will support and guide you and teach you to become a leader.  All of the top earners followed the leaders before them and expanded on what they learned.  This is what I am doing and what you NEED to do if you want to have MLM success.

REMOVING THE “PROSPECT” STAMP FROM EVERYONE’S FOREHEAD

The leaders in MLM network marketing DO NOT PURSUE.  THEY are pursued.  And, they don’t SELL.  Their prospects and customers go to them with credit card in hand wanting to join their teams and buy their products.  They don’t look at everyone with the old school mentality that everyone is a prospect.  So, your first step in achieving MLM success is to FIND A LEADER. Your next step is to BE A LEADER.

MLM LEADERS ARE NOT A DIME A DOZEN

There are many self-professed gurus all over the internet.  The only true gurus are the ones that have successfully built a large MLM downline.  Obviously, that puts most network marketers at a disadvantage since the MLM success rate is only 3% at best.  So, how does a struggling network marketer get access to a true guru?  ASK.  The worst thing that can happen is the guru is too busy and you are referred to a leader in their downline.  A few degrees of separation are better than no connection at all.

So, what exactly is Magnetic Sponsoring?  Magnetic Sponsoring is an e-book created by Mike Dillard that explains the concept of attraction marketing.  Mike Dillard provides the first step in MLM training by explaining how YOU are the key to your success.  And how you brand yourself will determine how likely you are to ATTRACT prospects to YOU rather than chasing them down.

Through Magnetic Sponsoring, Mike Dillard breaks down the reasons so many network marketers fail and how they can turn their failing MLM business into an MLM success.  One of the reasons so many network marketers fail is because their MLM training consists of chasing down friends, family and business associates.  Then, when you’ve alienated enough people on this list (aka the NFL list-“No Friends Left”), you are told that the solution to this MLM recruiting problem is to turn a “cold market” into a “warm market”.  And the vicious cycle starts all over again.

The solution to these problems, as explained in Magnetic Sponsoring, is attraction marketing.  Brand yourself as a leader and become the hunted instead of the hunter.  MLM recruiting then becomes effortless.  You must invest time and resources into YOU.  You cannot expect to read a couple of articles and blogs on the internet and achieve the same level of MLM success as someone like Mike Dillard.  Mike worked hard, studied hard and invested in himself to become the leader he is today.  And now, he gets to enjoy the fruits of his labor…And you will too!  Just take the first baby step, like I did, by reading Magnetic Sponsoring.

Disclosure: Magnetic Sponsoring is an affiliate program in which I participate.  It is the only Mike Dillard product I have used and recommend.

To be successful with any MLM business, you need a system that will generate quality leads and train your down line. You need a system that teaches people lead generation through the principles of attraction marketing and how to follow up with and enroll prospects.  A comprehensive lead system will get you on your way to great success with any network marketing company.